In simple words, website traffic is the amount of data sent and received by the visitors to a site. The traffic plays the important role in creating successful digital marketing, especially when you use the search engine optimization technique to boost the sales. Those who benefit from website to run the certain business needs to know how to grow website traffic. For your information, Google Analytics divide website traffic to some types, as follows:
– Direct traffic
This is known as the type of visitors who arrive on your website by either entering the site URL manually in their browser or by clicking on a bookmark. Generally, this type of traffic describes visitors who have been to your site before.
– Referral traffic
When you have visitors that arrive on your site by clicking on a link on another website, you surely get traffic. This traffic type is referral traffic. It may be from a blog that has reviewed your product or service, a mention in the online newspaper, or the comment you leave on an article.
– Search traffic
You will get such this traffic when visitors arrive on your website via a search completed on search engines. When people search your site through Google, for instance, you will automatically get increased traffic.
– Campaign traffic
This is the classification of site visitors that get here on your website through a details ad campaign. If you have a Google AdWords campaign, website traffic that shows up on the website via clicks on a Google AdWords web link will be categorized as campaign traffic.
Is it important to balance the traffic of your site? Perhaps, the answer is depending on what you expect when providing business or information through your website. In general, the following is an ideal proportion of website traffic.
– 20% direct traffic
– 20-30% referrral traffic
– 10% campaign traffic
– 40-50% search traffic
With those proportions, you can ensure that your search engine campaign is the success, right?